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Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition by J. Craig Andrews/Terence A. Shimp Solution Manual

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Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition by J. Craig Andrews/Terence A. Shimp Solution Manual

Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition by J. Craig Andrews/Terence A. Shimp Solution Manual

Note : this is not a text book. File Format : PDF or Word

ISBN is 9781337282659

We mistook some of the book description,so if below book description is wrong, please just ignore it.

About the text book: Discover all elements of advertising and marketing communications, from classic methods to the newest advancements in the field backed by the most current study, data as well as analytic methods with among today's leading IMC messages, ADVERTISING AND MARKETING, PROMO, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With focus on the basics and practices you require, this edition concentrates on advertising and marketing as well as sales promo, planning, branding, consumer actions, media acquiring, public relationships, packaging, POP communications, and personal marketing. You check out arising subjects, such as today's appeal of apps, social networks electrical outlets, online and also digital methods, and viral communications, as well as their effect on standard advertising and marketing. Alterations to this most present IMC message on the market address must-know changes to ecological, regulative, and honest issues; MindTap Insights Online; place-based applications; privacy; global advertising, as well as memorable marketing campaign.

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