CANADIAN EDITION McGraw-Hill Connect Resources for Grewal, Marketing, 2e

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CANADIAN EDITION McGraw-Hill Connect Resources for Grewal, Marketing, 2e

NOTE: You do NOT need this unless you already brought the McGraw-Hill CODE, this file contains all the assignment solutions and test questions and answer keys,for your connect system. You can also buy it per chapter( at cost of 30USD,

We mistook some of the book description,so if below book description is wrong, please just ignore it.

About the text book: Grewal - a fresh strategy to advertising with the emphasis on value creation. The prevalence as well as power of the net has actually developed an industry of better educated as well as savvier clients compared to ever before. Those who show the online marketers of the future need to account for the customer's capacity to assess the marketplace at their finger tips and discern great worth from poor value. Grewal Advertising, Canadian edition is all about the ideas and also tools that help marketing professionals develop value for clients. Grewal introduces the principle of worth in chapter 1 and carries it via the entire text. Throughout the message there are numerous examples that specify exactly how business develop worth for clients through branding, product packaging, rates, retailing, solution, and advertising. Examples such as - water. Not as well lengthy earlier, customers viewed this basic product as merely water. It appeared of a tap and was taken in for alcohol consumption as well as washing. Today bottled water is a $35 billion globally sector with United States sales in excess of $6 billion. ACCESSIBILITY TO CONNECT IS NOT INCLUDED WITH THE ACQUISITION OF A COURSESMART TITLE. TO OBTAIN CONNECT WITH BOOK check out

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  1. 1. We provide test banks and solutions only. We do not sell the textbook.
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