Test Bank for Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package, 7 E - Michael R. Solomon, Katherine White Darren W. Dahl

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Test Bank for Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package, 7 E - Michael R. Solomon, Katherine White Darren W. Dahl

This Item is NOT a text book, it is an test bank or solution manual, this item is Test Bank for Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package, 7 E - Michael R. Solomon, Katherine White Darren W. Dahl. Format is DOC or PDF

We mistook some of the book description,so if below book description is wrong, please just ignore it.

About the text book: Discover the "act of buying" and also beyond. Customer Behavior: Acquiring, Having, and also Being, Seventh Canadian Edition emphasizes the relevance of comprehending consumers in formulating advertising method. Numerous (otherwise most) of the essential concepts in advertising are based on the professional’& rsquo; s capability to know individuals. Besides, if we wear’& rsquo; t recognize why individuals act as they do, exactly how can we recognize their requirements? If we can’& rsquo; t determine their demands, how can we satisfy those demands? To show the capacity of customer study to notify advertising and marketing strategy, the text contains countless instances of particular applications of consumer practices principles by advertising and marketing practitioners, along with examples of home windows of chance where such principles could be used. Keep in mind: You are buying a standalone item; MyMarketingLab does not come packaged with this web content. Trainees, if curious about buying this title with MyMarketingLab, ask your teacher for the appropriate package ISBN and also Training course ID. Teachers, call your Pearson representative for more details. If you want to purchase both the physical text and also MyMarketingLab, search for: 013435267X/ 9780134352671 Customer Behavior: Buying, Having, and also Being, Seventh Canadian Version And Also MyMarketingLab with Pearson eText-- Access Card Plan, 7/e Bundle consists of: 0133958094/ 9780133958096 Customer Behaviour: Acquiring, Having, as well as Being, Seventh Canadian Version 0134386167/ 9780134386164 MyMarketingLab with Pearson eText-- Valuepack Accessibility Card-- for Customer Behavior: Buying, Having, and also Being, Seventh Canadian Edition

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