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Test Bank for Marketing for Hospitality and Tourism: Pearson New International Edition, 6/E - Philip Kotler, John T. Bowen & James Makens

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Test Bank for Marketing for Hospitality and Tourism: Pearson New International Edition, 6/E - Philip Kotler, John T. Bowen & James Makens

This Item is NOT a text book, it is an test bank or solution manual, this item is Test Bank for Marketing for Hospitality and Tourism: Pearson New International Edition, 6/E - Philip Kotler, John T. Bowen & James Makens. Format is DOC or PDF

We mistook some of the book description,so if below book description is wrong, please just ignore it.

About the text book: For courses in Friendliness Marketing, Tourism Advertising And Marketing, Restaurant Advertising, or Hotel Advertising and marketing. Advertising and marketing for Hospitality and Tourist, 7/e is the conclusive resource for hospitality advertising and marketing. Taking an integrative strategy, this very aesthetic, four-color publication talks about friendliness marketing from a team perspective, analyzing each friendliness department as well as its function in the advertising system. These very successful writers are referred to as leading advertising and marketing teachers as well as their publication, a global phenomenon, is the leading source on friendliness as well as tourism marketing. The Seventh Edition of this popular publication includes new and upgraded coverage of social media, location tourist and also other current market patterns, genuine industry situations, and hands-on application activities.

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