Test Bank for Strategic Marketing Communications: A Systems Approach to IMC, 1st Edition

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Test Bank for Strategic Marketing Communications: A Systems Approach to IMC, 1st Edition

This Item is NOT a text book, it is an test bank or solution manual, this item isTest Bank for Strategic Marketing Communications: A Systems Approach to IMC, 1st Edition . Format is DOC or PDF

We mistook some of the book description,so if below book description is wrong, please just ignore it.

About the text book: Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate as well as graduate students) majoring in advertising and marketing, marketing communications, as well as advertising and marketing. This book helps pupils comprehend the art and scientific research of critical choices in advertising and marketing interactions by showing pupils the best ways to make tactical advertising communications choices making use of a systems method. The system strategy guides decision-making in a pecking order: company, advertising, as well as marketing interactions. Within each ordered degree the decision-maker selects a method that is applied by setting measurable goals, developing tactics, and allocating sources. These choices, in turn are handled by 2 processes: analysis/planning and monitoring/control. In this text, authors Joe Sirgy and Don Rahtz address societal concerns and give wonderful information regarding the various elements of the marketing interactions mix, including advertising and marketing, sales promo, reseller assistance, public relations, direct advertising and marketing, and word-of-mouth interactions. Students are likewise given with reader-friendly study, web exercises, and also illustrations to bring a number of the technical ideas to life.

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